Shewanesh Ayele Legesse

Head, Department of Marketing Management

Background

Salale University, located in Fitche, Ethiopia, offers a Bachelor of Arts (BA) degree in Marketing Management through its College of Business and Economics. The program was launched in 2011 E.C and aims to produce qualified professionals to meet the growing demands of the country's commercial industries.

The Department of Marketing Management at Salale University has been growing steadily over the years, with student graduations taking place for three batches so far. The department graduated 46 students in 2013, 26 students in 2015 and 38 students in 2016 E.C.

Additionally, the department has implemented an exit exam and successfully graduated two batches under this system with excellent pass rate. The exit exam is part of a national policy to ensure graduates meet a certain academic and professional standard before entering the job market.

Vision

• The vision of the Department of Marketing Management is to become one of the leading marketing departments in comprehensive universities by 2030, recognized for excellence in education, research, and community engagement.

Mission

The Department of Marketing Management at Salale University is dedicated to delivering high-quality education in marketing, advancing research, and providing community services to support the country's intellectual and marketing growth. Specifically, the department strives to:

• Produce knowledgeable, skilled, and globally competent graduates who are well-equipped to meet local and international marketing demands.
• Conduct research focused on knowledge generation, marketing innovations and technology transfer, and disseminate findings for industry and academic advancement.
• Provide community and consultancy services that address the needs of businesses, organizations, and society through marketing solutions and strategic support.

Objectives

• Producing Qualified Marketing Professionals
• Enhancing Academic Excellence
• Fostering Industry Collaboration
• Promoting Research and Innovation
• Community Engagement and Service
• Adapting to Global Marketing Trends

Staff profile

S.No	Name	Academic Rank	Email
1	Shewanesh Ayele Legesse	Lecturer	Shewanesh.ayele@slu.edu.et
2	Adisu Engda Negasa	Lecturer
3	Cherinet Shenkutie W/Mariam	Lecturer
4	Edao Amano Kasim	Lecturer
5	Gemechu Tariku Haile	Lecturer
6	Lemesa Dereje	Lecturer
7	Nardos Argeta Jarso	GAII